Calories Now You See Them Now you Don’t

By | November 16, 2018

[unable to retrieve full-text content]People who sell food have found ways to trick you into thinking that their product has fewer calories than there actually are. We call this negative caloric illusion. The theory behind this was carefully postulated by Alexander Chernev a psychologist at Northwestern University.He did a series of experiments involving hamburgers. The results showed that if you ask people to estimate the calories in a hamburger, they will usually estimate more calories for a hamburger by itself than for a